About Sarah
I’m Sarah Winterflood, founder of Midlife Cafe Coaching.
I help women navigate the shift that happens when the years of putting everyone else first begin to ease and there’s finally headspace to rediscover who they are, what matters to them and what they want from what they want to come next.
I didn’t always know this was where I’d end up
My life has always had a creative thread running through it.
My Early days
Creativity, performance & storytelling
I trained at drama school, performed on the London Fringe and co-founded a production company focused on creating strong roles for women. Later, photography became another way for me to tell stories and connect with people.
Becoming a mum
When “Sarah” became “Mum of…”
Then I became a mum to two amazing boys, and my life changed dramatically. Somewhere along the way, Sarah became “Mum of…”
For several years, I struggled with losing that sense of identity. I was busy and surrounded by people, yet underneath it all I felt lonely, invisible and disconnected from myself.
THE “WHO AM I?” MOMENT
January 2019
One day, hanging up the washing for what felt like the millionth time, I found myself thinking:
What am I doing? Who am I? I can’t see a future where I feel fulfilled and happy.
Around that time, I heard something incredibly simple during a mindset session: you can do anything.
Something shifted.
FINDING MY WAY BACK
Learning, self-awareness & rediscovery
I began studying again, exploring self-development and becoming much more aware of who I was, what I valued and what I wanted.
It wasn’t about reinventing myself as somebody completely new. It was about finding my way back to the person who had been there all along.
MIDLIFE CAFE COACHING
Turning my experience into something meaningful
That journey eventually led me to train as a life coach and bring together the things that had always mattered to me: women, stories, conversation and genuine human connection.
Today, my boys are teenagers. And the woman who once couldn’t see a future of fulfilment and happiness now helps other women begin to see theirs.
I DON'T SEE MIDLIFE AS A CRISIS
The women I meet aren't lacking capability. They've managed careers, families, relationships, careers, homes and countless responsibilities. What they've often lost in the meantime is the thread of themselves.
Midlife is so often presented as decline, crisis or something to endure. I see it differently.
It can be the first opportunity in a very long time to ask: What do I want?
My approach to coaching
Relaxed. Honest. Human.
I believe self-awareness sits underneath meaningful change. You can't find your way back to yourself if you can't see and hear yourself clearly.
That's why conversation is at the heart of my coaching. A space where you can slow down, talk openly and begin to understand what you really want.
I listen without projecting my experiences onto yours. I ask questions, reflect back what I'm hearing and, when needed, gently challenge you.
I don't have an agenda for your answer. Your story stays yours. My role is simply to help you hear it more clearly.
Experience & qualifications
Trained Life Coach
200+ hours of coaching practice and experience
Institute of Leadership (ILM)
Member
Hello Seven
Certified Hello Seven Coach
Aligned Coaching Academy
Trained through Aligned Coaching Academy
Life Coach Directory
Member
A little more about me
I'll happily walk into a room of strangers and talk to anyone
It's a skill I take for granted but I've come to realise it's one many people deeply want for themselves. If that's not you yet, it's part of what we can work toward.
I've always got a camera somewhere nearby.
Photography has been a constant through every chapter; acting, temping, travelling, mothering, now.
I'm a lifelong learner
I genuinely love becoming a student of something new. It's part of why I'm still on my own journey, not just coaching from a fixed point.
Storytelling runs through everything
Plays, films, other people's stories. It's why I believe so deeply in the power of someone hearing their own story clearly, often for the first time in years.
Ready to talk about your next chapter?
You don't need to know exactly where you're going before we speak.
Let's start with a relaxed, no-pressure conversation about where you are now and what you'd like to be different.